Komen at 25

We're on a mission!  In our 25th anniversary year, Susan G. Komen for the Cure is reaffirming our commitment to finally, once and for all, finishing what we started.  One woman's promise to end breast cancer launched a global movement of millions who made that promise their own.  Together the passion of those promises burns brightly, lighting the way to the cure.  Make your own promise today, and join us on our mission.  Susan G. Komen for the Cure: new name, new logo, same promise - to end breast cancer forever.

Walking the Walk

With plans to invest $1 billion in breast cancer research and community health and education programs in the next 10 years, we're putting our money where our mouth is.

And our time.  And our people.  And our voices.  2007 will be a brash, bold, unforgettable year in the history of the breast cancer movement and Komen for the Cure will be leading the charge.

We invite you to visit the 25th Anniversary Microsite  to view videos representing our network of activists, purchase Promise Rings and create your own Promise Circle - a motivating online network of family and friends who have joined in Komen's breast cancer movement.

25 Years of Achievements

For the past 25 years, Komen for the Cure has played a critical role in every major advance in the breast cancer movement. Because of the organization's efforts to establish the importance of early detection in finding and treating breast cancer, nearly 75 percent of women over the age of 40 now receive regular screening mammograms, compared to just 30 percent in 1982.  Before the organization was founded, the five-year survival rate for breast cancer, when diagnosed before it spreads beyond the breast, was just 74 percent. Today, it is 98 percent.

Komen is perhaps most widely known for its signature event, the Komen Race for the Cure - arguably the most successful fundraising and education event for breast cancer ever created.  Brinker created the Race series as a way to educate the public about breast cancer while raising funds to discover and deliver the cures. The first Race took place in 1983 in Dallas with 800 participants, many of whom wore pink to symbolize the breast cancer movement for the first time. Today, more than one million people annually participate in more than 100 Race events, raising funds to help meet local breast health needs and educating their communities about breast health and breast cancer.

Leveraging the ability of Race events to engage one person and one community at a time, Komen pioneered its grassroots model with the creation of Affiliates. Today, 125 Komen Affiliates around the world serve more than 18,000 communities. Recognizing the limitations of Komen's reach alone, Brinker pioneered the concept of cause-related marketing. Today, more than 130 corporate partners work with Komen to deliver life-saving messages to millions of consumers where they live, work and play.

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